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Guitars Etc. Athens, TX has been open since February of 2011. It has quickly become a popular place for established East Texas musicians and those musicians who are just starting out. Guitars Etc has a beautiful retail showroom, 4 guitar lesson studios, a piano lesson studio, drum studio and a jam lounge. We were one of Namm’s Top 100 Dealers for 2013 & 2015. Guitars Etc offers incredible Instruments, learn-able lessons, and music for life. We now have 2 convenient locations for you! Tyler and Athens.